Reputation OnRamp

004 ’Rolling Thunder Strategy’ - the smarter way to generate media exposure

In this micro-episode, I discuss how to generate media coverage for your business or personal brand using what I call the 𝗿𝗼𝗹𝗹𝗶𝗻𝗴 𝘁𝗵𝘂𝗻𝗱𝗲𝗿 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆.
If you want to take things up a notch with your PR and marketing efforts, then generating editorial exposure for your business or personal brand can really help increase your reach and visibility. But it's important to do it in a way that's strategic and sustainable.
ENTER: The 'Rolling Thunder Strategy' - this is most suitable for owned of expertise-based or service-based businesses - and especially if you're trying to position yourself as the go-to subject matter expert or thought leader in your space, in the industry in which you operate.

003 The importance of building out your own ’media network’

One of the key foundational activities of PR is to build the base of communications for our brand and our business.
In the previous episode, I unpacked my 'Marketing Communications Pyramid', which is anchored by owned media and social media. Along with earned media, they (ideally) form the base of your marketing communications eco-system. In other words, they help make your paid-for marketing activities work harder!
In this episode I cover off owned media, and discuss why it's important to think like a media proprietor as we build out - in a purposeful way - our own media 'network' (I use the BBC to illustrate my point here).
I break down:
what owned media channels are available to solopreneurs and business owners
why having an owned media presence is important from a marketing communications perspective
an analogy using the BBC to illustrate my point
three content mediums we need to be aware of, including standalone sub-branded media properties
premium signature content opportunities and how we can use them to deliver extra value to our audience
I hope you enjoy the episode!
CHECK OUT THE MARKETING COMMUNICATIONS PYRAMID HERE - https://trevoryoung.me/prmachine
Learn how to become your own PR machine! Subscribe to the newsletter and receive top tips, ideas, insights and trends to help you unlock the potential of your business through the power of PR, content and digital communications!
Let's connect on the socials - Twitter / @trevoryoung and LinkedIn /trevoryoung

002 Where does PR fit into the overall marketing communications mix?

In this episode, I unpack what I call my 'Marketing Communications Pyramid'. This is a framework I've used for years to break down the various elements that make up the marketing mix; I do this so I can, in turn, isolate the PR elements and where they sit in the broader picture.I contend that PR sits at the base of the pyramid, and builds the foundations for the broader marketing communications of a business (or organisation). THINK: a strategic blend of owned media, social media and earned media. In essence, we're talking about creating our own media network so we can deepen the level of connection we have with the people who matter most to the success of our business, cause or issue.If you're a business owner, or a marketer or PR pro, you'll want to dig deep into this episode as it will provide you with heaps of food for thought!CHECK OUT THE MARKETING COMMUNICATIONS PYRAMID HERE - https://trevoryoung.me/prmachineLearn how to become your own PR machine! Subscribe to the newsletter and receive top tips, ideas, insights and trends to help you unlock the potential of your business through the power of PR, content and digital communications!Let's connect on the socials - Twitter / @trevoryoung and LinkedIn /trevoryoung 

001 The real PR: Unpacking public relations, busting myths (and why it matters!)

PR is a weapon, but only if you understand how to harness its power for the benefit of your business, cause or issue!
But first, let's get down to basics. I spend this episode unpacking the concept of public relations, discussing what it really is, and why it's important for solopreneurs and business owners to understand the crucial role it plays in the marketing mix. 
SPOILER ALERT: If your view of PR has been influenced by Hollywood or the media generally ... then get ready for to start rethinking things :)
There is a lot to PR, and I'll be breaking it down for you across future episodes of the podcast. In the next episode (#002), we're going to look at a few more of the building blocks of PR in terms of owned, earned and social media, and I'll I'll talk through what I call my 'Marketing Communications Pyramid', and where PR fits in all of that. 
But until then, let's kick off your PR journey with this opening episode! 
Learn how to become your own PR machine! Subscribe to the newsletter and receive top tips, ideas, insights and trends to help you unlock the potential of your business through the power of PR, content and digital communications!
Let's connect on the socials - Twitter / @trevoryoung and LinkedIn /trevoryoung